As I mentioned on our Facebook site, Facebook is having a sharing problem...particularly with Facebook business accounts. The trouble is, there are so many people posting things that Facebook tries to share with you only things it thinks you want to see. That means if I include certain things in my posts like a dollar amount or a link, i.e. we raised $141,000 at PuppyUp!, Facebook sees that and thinks we are selling something and "throttles" the post. Many people will never see that post. I've had posts shared with only 20 people (out of almost 600 subscribers) because of something getting red-flagged like that.
One option is to spend money with Facebook and then they'll be happy to share whatever you want. You've seen the ad's on Facebook and the "suggested posts". The problem is, my business doesn't work well with that type of advertising and if I don't buy in, you don't see my posts. And it goes round and round.
When you "like" or "share" a post, Facebook sees that as something positive and will then in turn share that post with more people so that does help.
That brings us to this blog. As an experiment, I'm trying this to communicate with people who like photography and dogs. I'd love to be able to answer questions and have people see the answer reliably. We'll give it a shot for a few months and see how it goes so buckle in and HANG ON! :)